First that beat came in and I was all like
then that hook happened and I was all
then it ended and I was just like
I’m not sure how you’re supposed to pronounce duo A.Dd+‘s name–
is it “add plus,” “add add,” “attention deficit disorder plus”???? his twitter seems to concede that it’s “add plus,” but until I get a quote on that I’m gonna let my mind run with it at the beginning of the song someone says “A-D-D,” but my curiosity still isn’t satisfied–but it doesn’t matter. “Likamug” is all around mean, a monstrous gurgling beat matched with charismatic, clever performances from A.Dd+ and the Sore Losers. This is Hip-Hop that makes your face scrunch up, somewhere between Kevin Garnett and thizzin. This is that shit.
Gotta love the internet.
Biographical info from A.Dd+’s site after the jump.
The Cowboys, the Grassy Knoll, J.R. Ewing, the Stanky Leg… Dallas, Texas, is known for lots of things. Progressive, forward-thinking hip-hop has, until now, not been one of them. Quirky yet streetwise, fun-loving yet dead serious, A.Dd+, the duo of Paris Pershun and Slim Gravy, may just be leading the city towards a rap renaissance. With a recipe that falls somewhere between UGK’s downhome Southern cooking and the abstract vibes of the Native Tongues movement, Paris (a.k.a. 23-year-old Arrias Walls) and Slim (Dionte Rembert, 22) move easily between slang anthems (“Likeamug”), skirt-chasing tales (“Satellites”) and weighty raps about father figures and Black male incarceration (“Momma’s Brother”). Locally, they have even been labeled the “OutKast of Dallas.” As Paris states on “The Rapper & The Poet,” the lead track from A.Dd+‘s upcoming debut LP, When Pigs Fly, the group strives to offer listeners “a double dose of reality mixed with tragedy mixed with immortality.”
The A.Dd+ story begins in 2000 when Memphis-born Paris moved into the same North Dallas apartment complex as Slim. After years of rhyming together, the pair decided to make their partnership official in 2007, dubbing themselves A.Dd+ (Spoken “Aye-dee-dee,” with the plus sign silent) after attention deficit disorder, the most ubiquitous of youth behavioral problems. “A.Dd+ is whatever you want it to be,” explains Slim, who is also known as “D.D.” “It has many meanings like A Dynamic Duo, Analog and Digital. The plus sign symbolizes us being beyond what others are on, always adding to the craft never subtracting. It’s all about imagination and creativity.”
In 2008, Paris and Slim met manager/then sound engineer Rosalinda Ruiz and, after a year holed up in her studio, they emerged with their debut mixtape, Power of the Tongue. While the 2009 release earned them local acclaim and a “Best Rap Act” nomination from the Dallas Observer, it just as importantly led to their partnership with producer Picnic Tyme (of Erykah Badu’s Cannabinoids crew), who has become the group’s sonic sensei and unofficial third member. “He felt our creativity and really liked the setup of our first mixtape, and that was enough to get him interested in helping us develop a better sound for ourselves,” Paris explains.
Along with the Sore Losers (whose Vince Brown appears on “Likeamug”) and Damaged Good$, Paris and Slim are at the center of a vibrant clique of Dallas MCs striving to do for their region what the Dungeon Family once did for Atlanta. “Basically, everybody we roll with are lyricists,” Paris says. “Everybody we roll with is more creative than what is seen on a national scale from Dallas artists.”
Coming off of the biggest performance of their career, opening for the Wu-Tang Clan at Dallas’s Granada Theater, A.Dd+ are set to drop When Pigs Fly this spring. Produced entirely by Picnic Tyme, the LP takes listeners on a ride through the streets of Dallas and a journey through Paris and Slim’s own offbeat imagination.
“When Pigs Fly represents the impossible,” Slim says. “We are doing what people are scared to do in this Dallas music scene. We’re making the impossible, possible.”